Posts Tagged ‘CSR’


A tale of two airlines – lessons for corporate ethics

Tuesday, August 28th, 2012

airplaneWe all make mistakes – even the best of us. What sets us apart is how we respond to those mistakes. For companies and organisations, these are the situations when corporate ethics are put to the reality test.

A few weeks ago, United Airlines copped a lot of unwanted publicity for losing a ten-year old girl who was travelling, unaccompanied, from San Francisco to attend a summer camp near Traverse City with a change in Chicago. Her parents had paid a $99 “unaccompanied minor” surcharge and the girl had been told that she would be accompanied at all times at by someone wearing a United Airlines badge. However, in Chicago nobody showed up to accompany the girl, and as a result she missed her connection. Worse, her parents were not informed and only found out when the summer camp called them to say that she was not on the flight. (more…)